For years my family shopped at Costco. We went every month to buy paper products, groceries, and browse all the aisles. Each time, we expected a full cart and a long receipt. We never bought just one or two things. We always deviated from the list because the impulse buys were too tempting. The average Costco shopper spends $114 a trip and shops every two weeks. That’s over $2,700 per year. Costco knows how to design a store. Milk, eggs, and rotisserie chickens are in the back. Seasonal items, toys, and clothing live in the middle so you walk by them twice. Expensive electronics stop you in your tracks at the front door. The store's natural flow encourages you to walk by expensive items first. The groceries (which are what you came for in the first place) will be last as you travel the store. Shopping at Costco is an event. You need to allocate several hours for this trip. Generally the items on the list are spread across the store because of the strategic design. Since, we …
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